Co-CEO and Chief Creative Officer Bayo, Unica, and Viseversa

Anna Lagon

Fashion has been my life for almost three decades. Currently, I am the Co-CEO and Chief Creative Officer of three mainstream fashion brands: Bayo, Unica, and Viseversa. We have a total retail footprint of over 200 branches all over the Philippines. My responsibility is to make each brand distinct from each other and make them relevant in a very dynamic and competitive market. I am also actively involved in managing our fully integrated manufacturing facility that supplies all the requirements of all our brands. More importantly, my task and responsibility include finding ways to lessen the impact of the fashion business on the environment. Since 2017, we have been actively pursuing to transition from a linear to a circular business model. Our flagship brand, Bayo, is now a participant member of the UNGC. We are fully committed to its principles to achieve the 17 SDGs.